Hello, I'm
HalenurGurel.
Marketing Specialist
I manage content strategy and production across Instagram, LinkedIn, and YouTube, bridging creative and analytical skills to build content that doesn't just get seen, but resonates.
Get to know me
About Me
Marketing Specialist with hands-on experience managing content strategy and production across Instagram, LinkedIn, and YouTube, bridging creative and analytical skills to build brand presence and drive measurable growth. Experienced in social media strategy and content planning, short-form and long-form video production and editing (CapCut), end-to-end podcast production, LinkedIn newsletter management, brand positioning, and data-driven blog production using Google Analytics. Skilled in AI-powered content creation, partnership development, community engagement, and social media metrics tracking and reporting. Also an active content creator, growing personal Instagram and TikTok accounts for over a year with a strong grasp of platform dynamics and audience-targeted content.
Experience
Marketing SpecialistNow
Eva Commerce · Remote
- Lead partnership development, running outreach to ecommerce agencies for referral partnerships and leading partnership meetings with agencies and technology partners
- Launched and run the Connected Commerce podcast series end to end, covering guest outreach, scripting, editing, and distribution across YouTube, YouTube Shorts, Spotify, Instagram, and LinkedIn
- Rebuilt Instagram strategy by introducing Reels, a daily posting cadence, and branded Story Highlights, increasing average views per post by over 400% in 90 days
- Grew the LinkedIn company page within 90 days: impressions up 41%, reactions up 90%, page views up 40%, unique visitors up 27%, and new followers up 32%
- Write and publish the company LinkedIn newsletter, and designed a CEO amplification strategy using original posts and reposts from the CEO’s personal account to extend reach
- Reactivated the YouTube channel, growing views by over 999% and watch time by 419% in 90 days
- Film, edit, and produce the Marketplace Monday video series, and edit employee-generated videos and on-camera content in CapCut
- Developed and launched social media brand positioning for Ravlexo, and wrote employee-generated content scripts for Vueria, both technology subsidiaries of Eva Commerce
- Manage the client case study and testimonial pipeline, organizing success stories by type for sales use, and created promotional materials for the Amazon brand intelligence report service
- Design Instagram and LinkedIn carousels and blog visuals in Canva, and create images and videos with AI tools (GPT Image, Higgsfield, Claude), turning static visuals into motion videos via Claude Design
- Produce SEO-focused blog articles informed by Google Analytics insights, and drive community engagement through timely responses to comments
- Track and report LinkedIn, Instagram, and YouTube performance in monthly reports, migrating YouTube reporting to an API-based data pipeline; manage content workflows in Notion
Front-end Developer
Invora · Remote
- Developed an enterprise-scale SaaS product using React, Redux Toolkit, Next.js, and TypeScript, with a focus on scalable front-end architecture
- Made user-centered design decisions throughout the development process to ensure intuitive and accessible UI
- Audited API endpoints against UI requirements, identifying gaps and providing structured feedback to the backend team, tracked in a detailed Notion table
- Contributed to full-stack features, bridging client-side logic with overall product structure
Full-Stack Web Developer Intern
JuniusTech · Remote
- Contributed to real-world web development projects within a professional Agile team environment, participating in daily standups, sprint planning, and task management using Juniflow which is JuniusTech's custom Agile project management tool.
- Built responsive and dynamic user interfaces using React, TypeScript, and Tailwind CSS; collaborated through code reviews and pull requests to ensure code quality and consistency.
- Took on increasing back - end responsibility. Built REST API modules with NestJS and MongoDB as part of Therhappy, a full- stack online therapy platform: JWT - based auth flows, admin approval pipeline, session booking system with an i18n(EN / TR) React frontend with strict TypeScript throughout.
Social Media Customer Relations Specialist
Turkcell Global Bilgi · SunExpress Airlines · İzmir, Turkey
- Achieved over 100% customer loyalty growth by managing and responding to customer inquiries across Instagram, Twitter, and Facebook on an annual basis.
- Developed and executed a comprehensive social media content and engagement strategy to enhance SunExpress Airlines’ brand visibility and online reputation.
- Monitored brand - related and competitor social media trends to deliver strategic insights for B2B clients and support informed decision- making.
- Compiled and presented weekly KPI reports, including engagement analytics, audience demographics, and sentiment analysis, to guide strategic planning.
- Participated in B2B meetings to offer CRM solutions, define sales personas, and optimize social media - based sales strategies.
Education
Full-Stack Web Developer Bootcamp
GoIT Global
- React, Redux Toolkit, Next.js, TypeScript, Node.js, Express, MongoDB, PostgreSQL
- Team Leader & Scrum Master on 2 graduation projects (Slim Mom, Money Guard)
- Agile workflow: sprint planning, daily standups, PR-based Git collaboration
Digital Marketing Bootcamp
Digital Hub
- Performance marketing, SEO, Meta Business, Google Ads, influencer campaigns
- Content strategy, audience segmentation, and conversion funnel optimisation
BA Sociology (English)
İzmir University of Economics
Full scholarship
- Full merit scholarship, ranked in top percentile nationwide university entrance exam
- Focus on social research methods, consumer behaviour, and organisational dynamics
Marketing Specialist with hands-on experience managing content strategy and production across Instagram, LinkedIn, and YouTube, bridging creative and analytical skills to build brand presence and drive measurable growth. Experienced in social media strategy and content planning, short-form and long-form video production and editing (CapCut), end-to-end podcast production, LinkedIn newsletter management, brand positioning, and data-driven blog production using Google Analytics. Skilled in AI-powered content creation, partnership development, community engagement, and social media metrics tracking and reporting. Also an active content creator, growing personal Instagram and TikTok accounts for over a year with a strong grasp of platform dynamics and audience-targeted content.
Experience
Marketing SpecialistNow
Eva Commerce · Remote
- Lead partnership development, running outreach to ecommerce agencies for referral partnerships and leading partnership meetings with agencies and technology partners
- Launched and run the Connected Commerce podcast series end to end, covering guest outreach, scripting, editing, and distribution across YouTube, YouTube Shorts, Spotify, Instagram, and LinkedIn
- Rebuilt Instagram strategy by introducing Reels, a daily posting cadence, and branded Story Highlights, increasing average views per post by over 400% in 90 days
- Grew the LinkedIn company page within 90 days: impressions up 41%, reactions up 90%, page views up 40%, unique visitors up 27%, and new followers up 32%
- Write and publish the company LinkedIn newsletter, and designed a CEO amplification strategy using original posts and reposts from the CEO’s personal account to extend reach
- Reactivated the YouTube channel, growing views by over 999% and watch time by 419% in 90 days
- Film, edit, and produce the Marketplace Monday video series, and edit employee-generated videos and on-camera content in CapCut
- Developed and launched social media brand positioning for Ravlexo, and wrote employee-generated content scripts for Vueria, both technology subsidiaries of Eva Commerce
- Manage the client case study and testimonial pipeline, organizing success stories by type for sales use, and created promotional materials for the Amazon brand intelligence report service
- Design Instagram and LinkedIn carousels and blog visuals in Canva, and create images and videos with AI tools (GPT Image, Higgsfield, Claude), turning static visuals into motion videos via Claude Design
- Produce SEO-focused blog articles informed by Google Analytics insights, and drive community engagement through timely responses to comments
- Track and report LinkedIn, Instagram, and YouTube performance in monthly reports, migrating YouTube reporting to an API-based data pipeline; manage content workflows in Notion
Front-end Developer
Invora · Remote
- Developed an enterprise-scale SaaS product using React, Redux Toolkit, Next.js, and TypeScript, with a focus on scalable front-end architecture
- Made user-centered design decisions throughout the development process to ensure intuitive and accessible UI
- Audited API endpoints against UI requirements, identifying gaps and providing structured feedback to the backend team, tracked in a detailed Notion table
- Contributed to full-stack features, bridging client-side logic with overall product structure
Full-Stack Web Developer Intern
JuniusTech · Remote
- Contributed to real-world web development projects within a professional Agile team environment, participating in daily standups, sprint planning, and task management using Juniflow which is JuniusTech's custom Agile project management tool.
- Built responsive and dynamic user interfaces using React, TypeScript, and Tailwind CSS; collaborated through code reviews and pull requests to ensure code quality and consistency.
- Took on increasing back - end responsibility. Built REST API modules with NestJS and MongoDB as part of Therhappy, a full- stack online therapy platform: JWT - based auth flows, admin approval pipeline, session booking system with an i18n(EN / TR) React frontend with strict TypeScript throughout.
Social Media Customer Relations Specialist
Turkcell Global Bilgi · SunExpress Airlines · İzmir, Turkey
- Achieved over 100% customer loyalty growth by managing and responding to customer inquiries across Instagram, Twitter, and Facebook on an annual basis.
- Developed and executed a comprehensive social media content and engagement strategy to enhance SunExpress Airlines’ brand visibility and online reputation.
- Monitored brand - related and competitor social media trends to deliver strategic insights for B2B clients and support informed decision- making.
- Compiled and presented weekly KPI reports, including engagement analytics, audience demographics, and sentiment analysis, to guide strategic planning.
- Participated in B2B meetings to offer CRM solutions, define sales personas, and optimize social media - based sales strategies.
Education
Full-Stack Web Developer Bootcamp
GoIT Global
- React, Redux Toolkit, Next.js, TypeScript, Node.js, Express, MongoDB, PostgreSQL
- Team Leader & Scrum Master on 2 graduation projects (Slim Mom, Money Guard)
- Agile workflow: sprint planning, daily standups, PR-based Git collaboration
Digital Marketing Bootcamp
Digital Hub
- Performance marketing, SEO, Meta Business, Google Ads, influencer campaigns
- Content strategy, audience segmentation, and conversion funnel optimisation
BA Sociology (English)
İzmir University of Economics
Full scholarship
- Full merit scholarship, ranked in top percentile nationwide university entrance exam
- Focus on social research methods, consumer behaviour, and organisational dynamics
What I work with
Skills & Tools
Marketing & Strategy
Content Creation
Technical
What I've built
Featured Projects
Psychologists Services
Therapist Discovery & Booking Platform
A full-stack platform for discovering and booking sessions with licensed psychologists. Features a searchable therapist directory with sorting and pagination, favorites management, and appointment scheduling. All backed by Firebase Firestore with protected routes for authenticated users.
Travel Trucks
Camper Van Rental Platform
A camper van rental browsing platform with filtering by equipment and vehicle type, favourites management, and a booking form. Built with a focus on clean UX and responsive layout.
CinePink
Movie Discovery App
A personal movie discovery app built with a bold pink aesthetic. Features movie browsing, search, and detailed film pages powered by a public movie API.
Slim Mom
Calorie Tracker App
A full-stack calorie tracking application built during GoIT Node.js Bootcamp. Led team coordination and Agile workflow while delivering key features including user authentication, daily calorie calculation, food diary management, and product database search.
Money Guard
FinTech Project
Led a team of 8 to build a React-based personal finance tracker. Managed sprint planning, task distribution, and Git workflow while contributing to core features including income/expense management, category-based statistics, and live exchange rates via Monobank API.
Cinemania
Movie Search App
A collaborative cinema-themed web application built with a team of 7 developers as part of GoIT training. Features dynamic content rendering, DOM manipulation, and responsive design with an Agile-style Git workflow using branching and pull requests.
Let's connect
Get In Touch
Have a project idea, a collaboration in mind, or just want to connect? I'd love to hear from you. Feel free to reach out anytime.